Sport and entertainment technology solutions

Optimize operations, enhance security, and turn real-time intelligence into immersive experiences with edge-to-cloud solutions built for the modern, connected venue.

Panoramic view of modern stadium during football match.
Football players celebrating victory in a professional football match at a full big stadium.

Built for the modern, connected venue

For fans that can't miss a minute and operators that demand resilience, HPE delivers solutions that bring together networking, cloud, and AI to help venues drive new revenue streams and maximize engagement across safer, smarter facilities.

Turn infrastructure into an advantage and real‑time intelligence into action at the edge, with a unified approach to operating and managing IT across the venue.

Optimize operations across every event and environment

Gain real‑time visibility into crowd movement, infrastructure performance, and venue activity to improve efficiency, uptime, and responsiveness.

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Enhance safety and security without disrupting the experience

Protect fans, staff, devices, and data with security built into the network, the edge, and the cloud with protection that is always on, but never in the way.

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Extend the venue beyond game day

Support non‑event days, mixed‑use developments, and year‑round engagement by applying the same intelligent infrastructure across entertainment, retail, hospitality, and public spaces.

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Proven experience in sports & entertainment

  • Golden Warriors and Chase Center

    Connected experiences at the Chase Center.

    Watch the video

  • Ryder Cup

    A smart city for fan engagement.

    Watch the video

  • Tottenham Hotspur

    Tottenham Hotspur built one of the world's smartest, most connected stadiums. From cashless transactions to intuitive wayfinding, control for game-day experiences is directly in the hands of the fans.

    Read the case study

  • Atlético de Madrid

    Next generation infrastructure drives an enhanced fan experience through AI, automation, and sustainability for Atletico de Madrid.

    Read the press release

Discover sports and entertainment solutions powered by HPE’s edge-to-cloud architecture

Smarter, safer venue operations start with these solutions.

AI

Accelerate innovation with AI-powered infrastructure and analytics.

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Data

Unlock insights to optimize inventory, customer engagement, and operations.

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Hybrid Cloud

Scale operations with flexible, secure cloud services tailored for retail.

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Networking

Deliver seamless, secure experiences with edge-to-cloud networking.

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Security

Protect customer data and ensure compliance with robust security frameworks.

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Featured technology partners

Explore our HPE Aruba Networking ecosystem partners

We deliver integrated mobile and IoT solutions to give you a competitive edge.

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Explore our HPE ecosystem partners

We collaborate to drive growth and accelerate business outcomes.

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Recommended resources

  • Happy fans applauding at a football match.
    Press release
    OL Groupe selects GreenLake to support its energy efficiency plan and improve the visitor and fan experience

    HPE and CHEOPS TECHNOLOGY provide Olympique Lyonnais soccer club's holding company with a next-generation IT environment to support the development of its new entertainment offerings.

    Read the press release
  • Goalie kick on the pitch during match.
    Press release
    University of Tennessee

    The sixth-largest U.S. collegiate football stadium blankets every seat with wireless connectivity for the first time, enabling unlimited content streaming and other modern touchless mobile experiences from entry to exit.

    Read the press release
  • Female soccer player jumps to kick the ball toward the goal.
    Press release
    FC Barcelona and HPE

    Global technology leader becomes Espai Barça’s new Official Edge-to-Cloud Partner for the next four seasons, until 30 June 2028.

    Read the press release
  • How private 5G is reshaping the customer experience in public venues document screenshot
    White paper
    How private 5G is reshaping the customer experience in public venues

    Report from analyst firm Analysys Mason covering the adoption trends and use cases for private 5G in public venues.

    View the white paper
  • Aerial view of pedestrians crossing a busy intersection.
    Blog
    Private 5G: Transforming how public venues operate

    The role of technology in shaping the future of public venues.

    Read the blog