Time to read: 4 minutes 40 seconds | Published: February 14, 2025

Coffee shop networking What is coffee shop networking?
As organizations shift to cloud-based applications. branch offices no longer need complex on-premises infrastructure. Coffee shop networking has emerged as a streamlined, secure, and cost-effective approach for connecting employees to cloud applications and resources—similar to how users access networks in coffee shops, through a simple network architecture. This concept also enforces zero trust principles treating every endpoint as untrusted by default and aligns with the rise of hybrid work, where employees operate from multiple locations. It integrates advanced technologies to ensure secure access with zero trust principles, simplify connectivity, and optimize costs, making it an ideal solution for modern, distributed workforces.




How does coffee shop networking work?
Coffee shop networking simplifies branch infrastructure by combining networking and security features into a single solution that provides optimized connectivity to the cloud and Security Service Edge (SSE). It adheres to zero trust principles by assuming all endpoints are untrusted by default until they are identified and authenticated.
Unlike traditional office networks, coffee shop networking does not require extensive branch hardware or VPN. Instead, it leverages cloud-based services and internet connectivity to provide a simple, cost-effective solution, and ensures efficient access to applications and resources. Coffee shop networking is designed to be easily scalable, allowing businesses to expand or modify their network as needed.
Key technologies include:
- SD-WAN: A simplified version of SD-WAN is used to manage network traffic efficiently from the branch, ensuring stable and reliable internet connectivity. Unlike traditional SD-WAN deployments, this approach doesn’t need site-to-site connectivity, focusing instead on direct, optimized access to cloud services and SSE.
- SSE (Security Service Edge): SSE integrates essential security functions to protect users and data:
- ZTNA: Ensures workers are authenticated and granted access only to specific resources based on least-privilege principles.
- DEM (Digital Experience Monitoring): DEM tools continuously monitor and optimize the user experience, ensuring that cloud applications perform reliably and efficiently.
- Organizations can add other security features such as SWG to protect users from web-based threats such as malware and phishing attacks, or CASB and DLP to protect sensitive data within SaaS applications by preventing unauthorized access and data leakage.
- Local Wi-Fi: Managed Wi-Fi networks provide secure, reliable connectivity for employees, simplifying access and ensuring seamless performance.
Coffee shop networking transforms branch offices by integrating these technologies to deliver simplified infrastructure, enhanced security, and optimized connectivity to the cloud and SSE, supporting the needs of modern, distributed workforces.
Why should I consider coffee shop networking?
As the workplace continues to evolve, businesses need to adapt their networking strategies to meet the demands of a hybrid workforce and distributed operations. Coffee shop networking offers:
- Simplified branch infrastructure: Coffee shop networking reduces complexity by streamlining branch architecture, making it an ideal solution for businesses with multiple small branch locations, such as retail stores, hospitality sites, or companies that rent office spaces. The solution is designed to be easy to deploy and manage, reducing the need for complex configurations and extensive IT resources.
- Support for hybrid work: Coffee shop networking offers the flexibility needed to support employees working remotely or in non-traditional settings. It ensures secure and reliable access to resources, regardless of the user’s location.
- Scalability: Coffee shop networking scales to allow businesses to easily add new locations or accommodate additional users without significant infrastructure changes.
- Upgrade from ZTNA or SD-WAN: Organizations that have already invested in ZTNA can easily move to coffee shop networking by adding SD-WAN capabilities and reciprocally.
When is coffee shop networking not the right fit?
As the workplace continues to evolve, businesses need to adapt their networking strategies to meet the demands of a hybrid workforce and distributed operations. Coffee shop networking offers:
- Simplified branch infrastructure: Coffee shop networking reduces complexity by streamlining branch architecture, making it an ideal solution for businesses with multiple small branch locations, such as retail stores, hospitality sites, or companies that rent office spaces. The solution is designed to be easy to deploy and manage, reducing the need for complex configurations and extensive IT resources.
- Support for hybrid work: Coffee shop networking offers the flexibility needed to support employees working remotely or in non-traditional settings. It ensures secure and reliable access to resources, regardless of the user’s location.
- Scalability: Coffee shop networking scales to allow businesses to easily add new locations or accommodate additional users without significant infrastructure changes.
- Upgrade from ZTNA or SD-WAN: Organizations that have already invested in ZTNA can easily move to coffee shop networking by adding SD-WAN capabilities and reciprocally.
Coffee shop networking vs. universal ZTNA
While coffee shop networking and universal Zero Trust Network Access (ZTNA) share some similarities, particularly in their focus on security, there are key differences between the two:
Coffee shop networking is designed to simplify branch architectures and provide a complete networking solution for hybrid work environments, combining various technologies to simplify and secure the network. In coffee shop networking, networking and security are tightly integrated to facilitate deployment and operations.
In contrast, universal ZTNA is more focused on ensuring that every connection, including IoT, adheres to strict zero trust principles, regardless of location, requiring continuous verification and authentication. Universal ZTNA is typically implemented as part of a broader security strategy within a traditional network setup. It can be more complex to deploy and manage compared to the simplified approach of coffee shop networking. It is often part of a more comprehensive security architecture that may involve multiple layers of protection beyond what is typically included in coffee shop networking.
What are the benefits of coffee shop networking?
Coffee shop networking offers numerous benefits, particularly for businesses embracing hybrid work models and seeking cost-effective, secure networking solutions. Here are some of the key advantages:
- Branch network simplification: As applications have moved to the cloud, coffee shop networking allows organizations to streamline their branch network equipment while providing secure connectivity to the cloud.
- Optimized cloud and hybrid work connectivity: Designed for cloud-first environments and hybrid workforces, coffee shop networking provides a consistent user experience and secure access to applications and resources.
- Cost savings: By minimizing reliance on traditional networking equipment and private circuits, coffee shop networking significantly reduces costs. This cost efficiency is particularly beneficial for small to medium-sized businesses and organizations managing numerous branch locations.
- Improved security: Coffee shop networking incorporates advanced security features, such as ZTNA and secure SD-WAN to protect against cyber threats. This ensures that sensitive data and applications remain secure, even when accessed from less secure environments.
What are the solutions for coffee shop networking with HPE Aruba Networking?
To deliver a coffee shop experience, HPE Aruba Networking Cloud Branch simplifies zero trust implementation in branch locations with a cost-effective solution seamlessly provisioned from HPE Aruba Networking SSE. Built on zero trust principles, the solution considers all endpoints untrusted by default, granting access only after explicit verification and solely to authorized resources.
With its Zero Trust Connector feature, Cloud Branch allows users to securely access private applications and IoT devices through Cloud Branch gateways, without routing traffic through SSE, enhancing performance. Augmented with SWG, it provides robust protection against web-based threats, covering all devices—including unmanaged devices like IoT—without the need for individual SSE agent installations. Traffic to SSE is also optimized by deploying an SD-WAN instance directly within SSE Points of Presence (PoPs), using advanced SD-WAN capabilities like Path Conditioning and Tunnel Bonding for enhanced performance and reliability.
As part of the HPE Aruba Networking SASE offering, Cloud Branch facilitates SSE implementation in branch locations. To address other specific branch requirements, such as connectivity to the data center or on-premises applications, HPE Aruba Networking provides a comprehensive portfolio of SD-WAN solutions including EdgeConnect SD-WAN, EdgeConnect SD-Branch and EdgeConnect Microbranch, integrated in a unified SD-WAN fabric.
