Structured data
What is structured data?

Structured data is information that is organized in a standard format that makes it easily accessible and understandable by both humans and machines. Structured data is typically organized using well-defined schema that defines the relationship between the different data fields. The highly organized nature of structured data makes it easy to search, query, and analyze using a variety of tools and techniques. Customer information such as names, addresses, phone numbers, and email addresses are examples of structured data.

Structured data, like this airport's structured design, is typically highly organized.
  • What are examples of structured data?
  • What are AI opportunities for structured data?
  • How can HPE help with structured data?
What are examples of structured data?

What are examples of structured data?

  • Relational databases and spreadsheets hold structured data in rows and columns. It is straightforward to save, access, and analyze. Customer, financial, and personnel data are kept in fields like names, transaction amounts, and job descriptions. This arrangement streamlines data querying and analysis.
  • In healthcare, structured data is used to record patient information, medical records, medications, etc. Retail and e-commerce companies use it to track inventories, sales transactions and product details. A database can also include product ID, name, price, stock level, and supplier information. Web analytics uses this structured data to track website visits, bounce rates, conversion rates, and session durations.
  • In the Internet of Things (IoT), sensors gather temperature, humidity, location coordinates, and timestamps in an organized way. SQL queries and analyzes this data in databases. Businesses can easily produce reports, run analytics, and make data-driven choices with structured data.

Structured data vs. unstructured data

Features
Structured Data
Unstructured Data

Definition

Organized information stored in a predefined format; (e.g., tables)

Information without a predefined format or structure

Schema

Follows a fixed schema (e.g., database tables with rows/columns)

No fixed schema; data is stored in its native format

Storage

Stored in relational databases (e.g., SQL databases)

Stored in data lakes, NoSQL databases, or file systems

Searchability

Easily searchable using query languages like SQL

Requires advanced tools like AI, NLP, or search engines to analyze

Examples

Names, dates, addresses, financial transactions

Emails, videos, images, social media posts, audio files

Use Cases

Reporting, analytics, business operations, and transactional systems

Sentiment analysis, image recognition, big data analytics

Analysis Complexity

Simple and straightforward

Complex; requires specialized tools and techniques

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