Creative matrix
The Creative Matrix is a brainstorming tool that promotes the generation of diverse, inventive solutions. Generally, the matrix is structured with two categories, such as people and problem statements, represented on the Y-axis, while enablers (like technologies or mediums) are placed on the X-axis. Each intersection within the matrix is an opportunity to devise creative solutions. By having participants generate ideas at each intersecting point, a multitude of diverse and potentially innovative solutions can be conceived. This method not only stimulates creativity but also ensures that solutions are viewed from multiple angles, ultimately fostering a comprehensive and diverse set of strategies.
* By clicking the button, please be aware that you are leaving hpe.com domain. Registration will be required, on the destination link.
- Identify categories and attributes relevant to the problem or challenge.
- Draw a matrix on a large board or wall. Label the columns with categories and the rows with attributes.
- Write each possible combination of category and attribute on a separate sticky note.
- Place each sticky note in the corresponding cell on the matrix.
- Use each cell of the matrix as a prompt for brainstorming and idea generation.
- Promotes creativity and innovation.
- Generates a broad range of ideas.
- Helps explore multiple dimensions of a problem.
- The more diverse the categories and attributes, the broader the range of ideas generated.
- Encourage wild and out-of-the-box ideas.
- Follow up methods: Round Robin, Affinity Clustering.
Join the fun
Learn human-centered innovation
We teach a core set of 36 methods that can be applied to almost any situation to collaborate better cross-functionally in the design of customer-centered products and solutions.