Experience Diagramming
Experience Diagramming is a technique that visually portrays a user's engagement with a product or service. This method involves charting out the user's journey, encompassing the various stages they traverse, their emotional responses, and the interaction points they come across.
This graphical representation allows for a comprehensive understanding of the user's experience, making it easier to identify potential areas of improvement. By documenting and visualizing the user's path and emotional states, Experience Diagramming provides invaluable insights into user behavior, preferences, and pain points, ultimately aiding in the enhancement of the product or service.
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- Identify the user journey to be diagrammed.
- On separate sticky notes, write down each key step or stage of the journey.
- Place these notes in sequence on a large surface, such as a wall or board, to create a visual representation of the journey.
- Identify which person’s experience will be represented.
- Using different colored sticky notes, add information such as people, places, and things as well as actions, touchpoints, and emotional states corresponding to each step.
- Analyze the diagram to identify areas for improvement or innovation.
- Highlight key moments in the journey.
- Visualizes the user's journey and touchpoints.
- Highlights emotional states and potential pain points.
- Enhances understanding of the user's experience.
- Informs user-centered design decisions.
- Base diagrams on real user data or research when possible.
- Use the diagram as a communication tool with your team.
- Look for gaps or pain points in the journey that could be design opportunities.
- Follow up methods: Storyboarding, Rough and Ready Prototyping.
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