Think aloud testing
Think Aloud Testing is a user research technique where participants verbalize their thoughts, feelings, and reasons behind their actions as they interact with a product. This method provides valuable insights into users' perceptions and usage patterns.
Often, designers find that users don't interact with their products as originally anticipated. The Think Aloud Testing method provides an opportunity to understand user behavior from their perspective, helping to uncover any discrepancies between intended use and actual use. This deeper insight can lead to improvements in the product's design, making it more user-friendly and successful in meeting the needs of its users.
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- Arrange the prototype or service to be tested. If it's a process or workflow, represent each step on a sticky note.
- Invite a user to interact with the product or service.
- Ask the user to think aloud, verbalizing their thoughts, perceptions, questions, and decisions as they interact.
- Note down key observations on sticky notes and place them next to the corresponding step of the process or feature of the product.
- Provides insights into user behavior and decision-making.
- Helps identify areas of confusion or difficulty.
- Enables immediate feedback and understanding.
- Encourage users to speak freely, reminding them there are no wrong answers or comments.
- Use different colored sticky notes for different types of observations or feedback.
- This method is often used after a prototyping session, such as Rough and Ready Prototyping.
- Follow up methods: Affinity Clustering, Critique.
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