HPE at NRF 2025

January 12 – 14, 2025 | New York, NY

Jacob K. Javits Convention Center 

Booth #4967

HPE at NRF 2025.

Innovate with HPE at NRF ‘25

Join HPE at NRF 2025: Retail's Big Show to explore how we’re innovating with retailers to provide connection, security, and insights through AI-powered solutions. In this new era of retail, HPE Networking is bringing organizations closer to where their data lives by:

Innovate with HPE at NRF ‘25.

Building security-first, AI-powered retail networks:

Deliver seamless connectivity and enhanced network visibility to bring security and networking teams together through AI-powered, network-wide visibility.  

Driving immersive experiences in retail:

Leverage a best-of-breed partner ecosystem to build immersive, hyper-aware retail environments for deeper customer insights and efficient operations.


Stop by our exhibition booth 4967 to learn more and experience immersive retail with HPE’s team of innovation experts.

We have Big Ideas!

Networking the Future of Retail with Verizon Business and Hewlett Packard Enterprise 

Verizon and HPE Aruba Networking have teamed up to help retailers address the need for a modernized infrastructure that delivers secure and usable data for real-time insights, purposed for responsiveness and inspired by innovation. Join us to hear how combining two world-class solutions is empowering the retail network of the future.

Big Ideas Session 

Date: Monday, January 13, 2025

Time: 4:00 p.m. – 4:30 p.m.

Location: Level 3 – Stage 3

Massimo Peselli.

Massimo Peselli, Chief Revenue Officer, Global Enterprise & Public Sector, Verizon Business

Jeff Dolce.

Jeff Dolce, Vice President and General Manager Americas, HPE Aruba Networking

David Logan.

David Logan, Vice President, CTO Americas, HPE Aruba Networking


Meet with HPE executives and subject matter experts

Charitable cause.

Let’s connect to discuss how great connectivity, AI, and security can enhance your ability to deliver exceptional operations and we’ll make a $100 donation to a charitable cause of your choice as a token of our appreciation. 

Discover how to:

  • Enable AI-powered, next generation retail from edge to cloud
  • Leverage technology to improve shopper and associate experiences
  • Align retail data center and operations with security and analytics
Meet with HPE Executives and Subject Matter Experts.

Enjoy Happy Hour in our HPE Booth on Sunday from 3:00 p.m. - 5:00 p.m.

Join us at HPE’s In-booth Happy Hour on Sunday, January 12, from 3:00 p.m. – 5:00 p.m.  at Booth #4967, Expo Level 3! Enjoy premium cocktails, beer, wine, and soft drinks paired with delicious hand-rolled warm New York pretzels. Don’t miss this chance to unwind, network, and savor great flavors – see you there!

Enjoy Happy Hour.

Join HPE and NVIDIA for an exclusive AI reception

Monday, January 13, 2025

5:30 p.m. – 7:30 p.m. ET

Alessa Cucina E Bar

237 W 35th Street, New York, NY 10001

Join us for an exclusive reception where you can network with retail and other industry leaders, discuss how AI is transforming all industries, and explore the use cases that are delivering the fastest value. AI is everywhere, disrupting every industry and creating limitless opportunities. HPE and NVIDIA are collaborating to deliver co-developed solutions to help you accelerate the adoption of generative AI.

Hosted by Amy Santucci, Vice President and General Manager, NA Industries, HPE, the event will be held at a slice of “la dolce vita” in the bustle of the Penn District, just a short walk from the Jacob K. Javits Convention Center.

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